PRIVACY NOTICE
Last updated November 21, 2024
This privacy notice for Sident Limited (doing business as Sident Dental Systems) (‘Sident Dental Systems’, ‘we’, ‘us’, or ‘our’), describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our services (‘Services’), such as when you:
• Visit our website at https://www.sident.co.uk, or any website of ours that links to this privacy notice
• Register for an account on our online store, make a purchase, or browse our products
• Engage with us in other related ways, including sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at sales@sident.co.uk.
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TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE MAKE UPDATES TO THIS NOTICE?
9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
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1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
We collect personal information that you provide to us when you express interest in our Services, register an account, make purchases, or subscribe to marketing communications.
Personal Information Provided by You
The information we collect depends on how you interact with us and our Services and may include:
• Names
• Phone numbers
• Email addresses
• Mailing addresses
• Contact preferences
• Login credentials for account registration
Cookies and Tracking Information
We may also collect data automatically via cookies and similar technologies to improve your experience on our website and online store.
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2. HOW DO WE PROCESS YOUR INFORMATION?
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
• To manage user accounts. We process your information to enable registration and account management on our online store.
• To fulfil orders. Your information is processed to complete and manage purchases, shipping, and returns.
• To communicate with you. We use your contact information to respond to inquiries and send administrative or service-related communications.
• For marketing purposes. With your consent, we use your information to send email and SMS campaigns via Mailchimp. You can opt out at any time.
• To improve our Services. We analyse usage data to improve functionality and user experience.
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3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
In Short: We only process your personal information when we believe it is necessary, and we have a valid legal reason (i.e., legal basis) to do so under applicable law, such as with your consent, to comply with laws, to provide you with services, to enter into or fulfill contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
The legal bases we rely on include:
• Consent: We may process your personal information if you have given us explicit consent to use your information for a specific purpose. You can withdraw your consent at any time.
• Performance of a Contract: Your personal information may be processed to fulfil our contractual obligations to you, including delivering Services or responding to your requests.
• Legal Obligations: We may process your personal information to comply with applicable laws or regulatory requirements.
• Legitimate Interests: We may process your personal information for our legitimate business interests, such as improving our Services or enhancing security, provided these interests are not overridden by your rights.
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4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your personal information with third-party providers, including:
• Mailchimp for managing email and SMS marketing campaigns. For more information, view Mailchimp’s Privacy Policy.
• Payment processors for securely handling online transactions.
• Shipping and logistics partners to ensure successful order delivery.
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5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies (such as pixels) to enhance your experience, provide analytics, and support marketing activities.
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6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your personal information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
We will retain your personal information only as long as necessary to:
• Complete the transactions or Services you have requested
• Fulfil legal, tax, or regulatory obligations
• Maintain security or enforce our agreements
When we no longer have an ongoing legitimate business need to retain your personal information, we will securely delete or anonymise it. If deletion is not feasible (e.g., data stored in backups), we will isolate your information from further processing.
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7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We aim to protect your personal information through organisational and technical security measures.
We implement appropriate and reasonable measures to safeguard your information, including:
• Encrypting data during transmission
• Restricting access to personal information to authorized personnel
• Regularly monitoring systems for vulnerabilities
Despite these measures, no electronic storage or transmission can guarantee 100% security. You use our Services at your own risk.
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8. DO WE MAKE UPDATES TO THIS NOTICE?
Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. Any changes will be indicated by an updated ‘Revised’ date, and the updated version will take effect immediately. We encourage you to review this privacy notice frequently to stay informed about our data protection practices.
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9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact us by email at service@sident.co.uk or by post to:
Sident Limited
30 London Street
Chertsey, Surrey KT16 8AA
England
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10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on applicable laws, you may request to review, update, or delete the data we collect from you. To submit a request, please contact us at service@sident.co.uk